Bachelor of Business Administration

Major in Digital Marketing

The Bachelor of Business Administration (BBA) with a Major in Digital Marketing will provide you with profound knowledge of new and diverse strategies, progressive marketing tools and effective communication skills necessary to  effectively market business through digital media networks and project into this ever expanding area of business.

  • Acquire knowledge of new technologies.
  • Gain expertise in the development of marketing
    strategies.
  • Become effective in leveraging social media networks
    for business growth.

BBA in Digital Marketing Brochure

  • Duration: 3 years
  • Credits: 180 ECTS
  • Language: English
  • Intakes: February and September
  • Degree Awarded: Bachelor of Business Administration with Major in Digital Marketing.
  • Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva and Barcelona campuses. 
  • Internships: We provide the access to internship opportunities in international companies and organizations.
  • Location: Geneva Campus and Barcelona Campus

The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). The program consists of 4 groups of courses common for all Bachelor’s, from which students may select the desired subjects to study: General Education (45 ECTS), Core Courses (72 ECTS), Elective Courses (15 ECTS), the Orientation Courses (36 ECTS) and the Bachelor Thesis (12 ECTS), which are mandatory to complete the selected major. Beyond the principal Business modules offered within each major, an example of some of the Orientation (Specialist) subjects can be found below:

The program is of particular relevance to those working in, or planning to work in:

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director
Orientation Subjects
  • E-commerce: Micro- Multinationals
  • Persuasion & Customer Decision Making
  • Social Media Marketing
  • Pay Per Click Advertising
  • Applied Digital Marketing Strategies
  • Digital Revolution
  • Digital Analytics for Marketing Professionals
  • Digital Marketing Channels
  • Linkedin Marketing
  • Digital Techniques
  • Conversion Optimization
  • Applied Digital Marketing Strategies
Any Questions?

We can Help! Our officers will be delighted to advise you!

“GBS has given me an education that has proven to be useful in my current career choice; with course offerings ranging from the basics needed to establish one’s own business to the knowledge and know-how required for one to function efficiently and effectively in a well established company. I found great value in studying in Geneva, with the school being positioned in the heart of all the international NGO action, one felt a sense of motivation to aspire to achieve a level of success that would be internationally respected and embraced.”

Zeina Al-Ghoul

“I would like to become a Trader of Asset management and I believe that the education from GBS will help me enormously to build my carrer.”

Huy Nguyen

“My ambition is to work for one of the “Big 4″ (KPMG, PwC, Deloitte or E&Y) and pass my Federal accounting expert diploma. The Audit field is a very attractive sector in my opinion because of the numerous internal and external training opportunities that it provides. GBS has helped me to obtain the knowledge required to enter this sector and start my career in the right way. In the future, I want to start my own company. This is just one of the initial challenges I have set myself in life.”

Stephane Marcelli