Bachelor of Business Administration

Major in Sport Management and Marketing

The Bachelor of Business Administration (BBA) with a Major in Sport Management and Marketing is designed to provide you with the organization and communication tools to manage sport, events, teams, federations and sports clubs. Candidates will be equipped to become effective leaders and managers in the sports industry.

  • Develop the communication and technical skills
    required to become an effective industry professional.
  • Gain insight into practical business planning and
    management.
  • Learn how to efficiently plan sporting events, manage
    team organization, merchandising, and marketing.

Brochure BBA in Sports Management and Marketing

  • Duration: 3 years
  • Credits: 180 ECTS
  • Language: English
  • Intakes: February and September
  • Degree Awarded: Bachelor in Business Administration with Major in Sport Management.
  • Exchange Program: Rotate between campuses. We offer the opportunity of studying in the GBS campuses where the program is launched.
  • Internships: We guide our students to get internships in International Companies and Organisations.
  • Location: Geneva Campus and Barcelona Campus
The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). The program consists of 4 groups of courses common for all Bachelor’s, from which students may select the desired subjects to study: General Education (45 ECTS), Core Courses (72 ECTS), Elective Courses (15 ECTS), the Orientation Courses (36 ECTS) and the Bachelor Thesis (12 ECTS), which are mandatory to complete the selected major. Beyond the principal Business modules offered within each major, an example of some of the Orientation (Specialist) subjects can be found below:
  • Marketing Consultant
  • Professional Sport Manager
  • Sport Events Planner
  • Sport Marketing Analyst
Orientation Subjects
  • Introduction to Sports Management
  • Sports Organizations – Strategic Management
  • Media Relations & Communication in Sport
  • The Business of Football
  • Sport in Consumer Culture
  • Sport and Globalization
  • Emerging Technologies in the Sports Industry
  • International Sports Federations & Organisations
  • Sports Events & Facilities
  • Sports Industry Innovation, Creativity & Entrepreneurship
  • Sports Marketing
  • Managing Talent in the Sports Industry
Any Questions?

We can Help! Our officers will be delighted to advice you!

“I have learned a lot in my time at GBS. I am currently pursuing a career in investment banking. This is a result of my interest in investment risk management and investment return. However my ambition is to one day start my own business venture. With my acquired understanding of global business and commercial ventures through conducting comprehensive case studies involving foreign market analysis and company valuation studies, I could pursue such a dream. More importantly these skills proved integral to the success of team projects in GBS. These projects have taught me not only how to work well with others but how to be a leader. A trait much in demand in today’s entrepreneurial environment.”

Mohamed Allam

“GBS gave me lots of knowledge, It has helped me promote my career opportunities and possible global perspectives. I am convinced if everyone engaged themselves in business with sincere interests and commitment, then the career growth will take no time. GBS helped me achieve many skills, for example: how to improve my skills, raise qualification. It has also taught me how to handle decision in a professional way.I am very thankful to GBS for all these knowledge.”

Yelbatyr Islamkul

“GBS gives me an opportunity to meet excellent professors and to participate in financial courses as well build a network while studying in Geneva. I keep a great memory of the classes and the atmosphere amongst students.

Olga Kogan