Doctorate in Digital Marketing

DBA in Digital Marketing

The Doctorate in Digital Marketing is now essential for any successful business. This area of business is expanding at such a rapid pace, it is essential to be current and dynamic within this industry. A profound knowledge of new and diverse strategies, progressive marketing tools and effective communication are necessary to project into this heightened area of business.

This Doctorate of Business Administration with a major in Digital Marketing is designed to perfect skills in the creation and marketing of businesses through the Internet. The course provides the means to exploit new media and to utilize the tools it has currently available. Understand the use and effects of digital communication, brand development and learn how to create impressionable experiences for users, that will ultimately attract beneficial customers to your business.

  • Language: English
  • Intakes: Rolling Admissions
  • Degree Awarded: Doctorate of Business Administration with Major in Digital Marketing
  • Location: Geneva Campus and Barcelona Campus
  • Stage 1 – Preliminary acceptance

The first stage is the approval of the applicant’s dossier whereby the following documents MUST be submitted (see DBA Admissions Requirements) The candidate, if the pre-review successful is positive, will continue through to the stage 2.

  • Stage 2 – Submission of the Pre-Thesis report

Following approval of the dossier, the Pre-Thesis stage 2 then lasts for 2 semesters. During this period, the candidate is closely monitored but the work remains predominantly independent and must submit a pre-Thesis of a minimum of 20 pages. There is a thorough review by the academic committee and a decision is taken whether the candidate is eligible to continue.

At this point, the committee MUST ensure that the student who wishes to undertake the DBA Thesis has:

–          A clear and precise title with the objective of solving a current dilemma.
–          A topic involving a problem that needs in depth analysis and further research.
–          Brief list of literature and books.
–          Knowledge of outlining a bibliography.

  • Stage 3 – Full Doctoral Thesis

Following completion of the Pre-Thesis, the candidate will be eligible to continue through to stage 2 for full implementation of the Doctorate program which requires 3 full publishable articles of a minimum of 20 pages or 200 pages thesis.
This stage will be a further minimum 2-3 years on average.

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“Through my studies at GBS I developed practical skills in finance thanks to the large set of skills taught. The diversity of student helped me to open my mind regarding cultural and educational differences. Professors are highly qualified and convey theoretical concepts with practical examples”

Bastien Chabasseuil

“I am really grateful for the opportunity to study finance program in GBS. It was the opportunity to research modern managerial theories with the application on practical best practices in today companies business. Moreover, the business school program provides a lot of management psychological way of thinking developments that were reflected in modern business cases environment. Thank you very much to all faculty and administration members.”

Vadim Bezbedov

“I would strongly recommend the Msc in Finance program at GBS for anyone looking for a career in Finance. I personally benefited a lot from the rich faculty members who shared their experience and learning in the sessions. Staff members are friendly and supportive, not to forget the advantage of being in the best city for private banking.”

Yogesh Supekar