If you’re an avid Twitter user, it’s likely you’ve seen the blue checkmark next to certain usernames. The blue checkmark signifies a “verified user”. Typically, a verified user is someone who Twitter considers of public interest. That is a public figure or organization in the music, TV, film, fashion, government, politics, religion, journalism, media, sports, business, (or other key areas of interest) industries. There is massive benefit for becoming an influencer (or verified user) on Twitter.
A recent article by Tap Influence suggests that verified brands can generate up to 11 times the amount of return on investment on their digital campaign as compared to a brand that is not verified.
How to become a verified user on Twitter
On July 19th, 2016 Twitter announced they are making a new online application process for Twitter accounts to receive this verified status. The goal, from Twitter’s perspective, is to help find more high-quality accounts to connect with a broader audience.
In order to apply you’ll need to have the following elements:
- A verified phone number
- A confirmed email address
- A bio
- A profile photo
- A header photo
- A birthday (for accounts that are not company, brand or organization accounts)
- A website
- Tweets set as public in “Tweet privacy settings”
In addition to these specs, you’ll also need to answer the follow questions that will help Twitter determine if you are of public interest:
- If the account belongs to a person, the name reflects the real or stage name of the person.
- If the account is a corporation or company account, the name reflects the real name of the corporation or company.
- The profile and/or header photo reflects the person, the corporation’s branding or the company’s branding.
- Answer why Twitter should verify your account. What is your impact in your field? If it represents a corporation or company, let Twitter know your mission.
- When providing URLs to support your request, choose sites that help express the account holder’s newsworthiness or relevancy.
- You might need to scan and upload a legible copy of your government-issued ID (such as a passport or driver’s license) to confirm your identity.
Here is the page you can access to request a verification. If you’ve gone through the process of Twitter verification, and have any helpful tips, please share them on our Facebook page. We’d love to extend your story to our community.