Master of Business Administration

Major in Digital Marketing

The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. You be capable of working actively within the development of marketing strategies and learn effective business planning for digital marketing and become experts in leveraging social media for business growth.

  • Be able to effectively publish and manage content for business growth.
  • Acquire expertise in using Google analytics and various data analysis software.
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns.

Brochure MBA in Digital Marketing

  • Duration: 18 months
  • Credits: 90 ECTS
  • Language: English
  • Intakes: February and September
  • Degree Awarded: Master of Business Administration Major in Digital Marketing.
  • Exchange Program: Rotate between campuses. We offer the opportunity of studying in the GBS campuses where the program is launched.
  • Internships: We guide our students to get internships in International Companies and Organisations.
  • Location: Geneva Campus and Barcelona Campus
The program requires the successful completion of 90 credits. The program consists of 4 groups of courses common for all Masters, from which students may select the desired subjects to study: Core Courses (21 ECTS), Elective Courses (15 ECTS), the Orientation Courses (18 ECTS) and the Master Thesis (36 ECTS) and the following Orientation Courses. Beyond the principal Business modules offered within each major, an example of some of the Orientation (Specialist) subjects can be found below:
 The program is of particular relevance to those working in, or planning to work in:

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Orientation Subjects

  • Applied Digital Marketing Strategies
  • Digital Revolution
  • Digital Marketing Channels
  • E-commerce: Micro- to Multinacionals
  • Persuasion & Customer Decision Making
  • Conversion Optimization

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