Master of Business Administration

Major in Digital Marketing

The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. You will be capable of actively working to develop marketing strategies and learn effective business planning for digital marketing. In addition to becoming experts in leveraging social media for business growth.

  • Be able to effectively publish and manage content for business growth.
  • Acquire expertise in using Google analytics and various data analysis software.
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns.

MBA in Digital Marketing Brochure

  • Duration: 18 months
  • Credits: 90 ECTS
  • Language: English
  • Intakes: February and September
  • Degree Awarded: Master of Business Administration with a Major in Digital Marketing
  • Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva and Barcelona campuses. 
  • Internships: We provide the access to internship opportunities in international companies and organizations
  • Locations: Geneva Campus and Barcelona Campus

The program requires the successful completion of 90 credits. The program consists of 4 groups of courses common for all Masters, from which students may select the desired subjects to study: Core Courses (21 ECTS), Elective Courses (15 ECTS), the Orientation Courses (18 ECTS) and the Master Thesis (36 ECTS) and the following Orientation Courses. Beyond the principal Business modules offered within each major, an example of some of the Orientation (Specialist) subjects can be found below:

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Orientation Subjects

  • Applied Digital Marketing Strategies
  • Digital Revolution
  • Digital Marketing Channels
  • E-Commerce: Micro-multinationals
  • Persuasion and Customer Decision Making
  • Conversion Optimization
  • Applied Digital Marketing Strategies
  • Digital Revolution
  • Digital Marketing Channels
  • E-Commerce: Micro-multinationals
  • Persuasion and Customer Decision Making
  • Conversion Optimization

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