Master of Business Administration
Major in Digital Marketing
The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. You be capable of working actively within the development of marketing strategies and learn effective business planning for digital marketing and become experts in leveraging social media for business growth.
- Be able to effectively publish and manage content for business growth.
- Acquire expertise in using Google analytics and various data analysis software.
- Gain familiarity with online legalities and rights management.
- Become an expert in designing and implementing online marketing campaigns.
- Duration: 18 months
- Credits: 90 ECTS
- Language: English
- Intakes: February and September
- Degree Awarded: Master of Business Administration Major in Digital Marketing.
- Exchange Program: Rotate between campuses. We offer the opportunity of studying in the GBS campuses where the program is launched.
- Internships: We guide our students to get internships in International Companies and Organisations.
- Location: Geneva Campus and Barcelona Campus
- Digital Marketing Specialist
- Social Media Strategist/Manager
- E-Commerce Manager
- Digital Marketing Director
- Applied Digital Marketing Strategies
- Digital Revolution
- Digital Marketing Channels
- E-commerce: Micro- to Multinacionals
- Persuasion & Customer Decision Making
- Conversion Optimization
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