Bachelor of International Business Management
Specialization: Digital Marketing

The Bachelor of International Business with a Specialization in Digital Marketing will provide you with a profound understanding of new and diverse strategies, progressive marketing tools, and effective communication. Graduates will be able to immediately immerse themselves in this ever-expanding sector and market businesses effectively through digital media networks. The course will enable students to:

  • Understand new technologies and use them to their full potential
  • Gain expertise in the development of marketing strategies
  • Effectively leverage social media networks to push business growth

Bachelor in International Business Management in Digital Marketing Brochure

  • Duration: 3 years
  • Credits: 180 ECTS
  • Language: English
  • Intakes: February and September
  • Degree Awarded: Bachelor in International Business Management with a Specialization in Digital Marketing.
  • Transfer Opportunities: We offer our students the option to transfer for a semester between our Barcelona and Madrid campuses. 
  • Internships: We provide the access to internship opportunities in international companies and organizations.
  • LocationsBarcelona Campus and Madrid Campus
The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). The program consists of 4 groups of courses common for all bachelor’s degrees, from which students may select the desired subjects to study: General Education (45 ECTS), Core Courses (72 ECTS), Elective Courses (15 ECTS), Specialization Courses (36 ECTS) and the Bachelor Thesis (12 ECTS), which are mandatory to complete the selected specialization. Beyond the principal business modules offered within each major, an example of some of the specialization subjects can be found below:
  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director
Specialization Subjects
  • E-commerce: Micro- Multinationals
  • Persuasion and Customer Decision Making
  • Social Media Marketing
  • Pay Per Click Advertising
  • Applied Digital Marketing Strategies
  • Digital Revolution
  • Digital Analytics for Marketing Professionals
  • Digital Marketing Channels
  • Linkedin Marketing
  • Digital Techniques
  • Conversion Optimization
  • Applied Digital Marketing Strategies
  • E-commerce: Micro- Multinationals
  • Persuasion and Customer Decision Making
  • Social Media Marketing
  • Pay Per Click Advertising
  • Applied Digital Marketing Strategies
  • Digital Revolution
  • Digital Analytics for Marketing Professionals
  • Digital Marketing Channels
  • Linkedin Marketing
  • Digital Techniques
  • Conversion Optimization
  • Applied Digital Marketing Strategies
Geneva Business School
applied Digital Marketing UX
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