Bachelor of Business Administration
Major in Digital Marketing

The Bachelor of Business Administration (BBA) with a Major in Digital Marketing will provide you with profound knowledge of new and diverse strategies, progressive marketing tools and effective communication skills necessary to  effectively market business through digital media networks and project into this ever expanding area of business.

  • Acquire knowledge of new technologies.
  • Gain expertise in the development of marketing
    strategies.
  • Become effective in leveraging social media networks
    for business growth.

BBA in Digital Marketing Brochure

  • Duration: 3 years
  • Credits: 180 ECTS
  • Language: English
  • Intakes: February and September
  • Degree Awarded: Bachelor of Business Administration with a Major in Digital Marketing.
  • Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva, Barcelona and Madrid campuses. 
  • Internships: We provide the access to internship opportunities in international companies and organizations.
  • Locations: Geneva CampusBarcelona Campus and Madrid Campus
The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). The program consists of 4 groups of courses common for all Bachelor’s, from which students may select the desired subjects to study: General Education (45 ECTS), Core Courses (72 ECTS), Elective Courses (15 ECTS), the Orientation Courses (36 ECTS) and the Bachelor Thesis (12 ECTS), which are mandatory to complete the selected major. Beyond the principal Business modules offered within each major, an example of some of the Orientation (Specialist) subjects can be found below:
  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director
Orientation Subjects
  • E-commerce: Micro- Multinationals
  • Persuasion and Customer Decision Making
  • Social Media Marketing
  • Pay Per Click Advertising
  • Applied Digital Marketing Strategies
  • Digital Revolution
  • Digital Analytics for Marketing Professionals
  • Digital Marketing Channels
  • Linkedin Marketing
  • Digital Techniques
  • Conversion Optimization
  • Applied Digital Marketing Strategies
  • E-commerce: Micro- Multinationals
  • Persuasion and Customer Decision Making
  • Social Media Marketing
  • Pay Per Click Advertising
  • Applied Digital Marketing Strategies
  • Digital Revolution
  • Digital Analytics for Marketing Professionals
  • Digital Marketing Channels
  • Linkedin Marketing
  • Digital Techniques
  • Conversion Optimization
  • Applied Digital Marketing Strategies
GBS applyed Digital Marketing UX
Any Questions?

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