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Faculty

Francesco Derchi

Brand, Innovation & Digital expert.

Marketing

Francesco Derchi is a business and creativity expert with over fifteen years of professional experience. Globally active, he has worked in more than twenty countries and three continents.

He is currently Visiting Lecturer at Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences & Arts Western Switzerland, Full Faculty at Geneva Business School since 2015 and he serves as Adjunct Professor at his Alma Mater, the University of Genoa, Italy.
In 2013 he opened This is D, a consultancy specialized in marketing innovation and creativity.

He is Ambassador and Certified Coach at Open ExO, committed to the creation of Exponential Organizations, the new form of companies designed to exploit the potential of the Abundance paradigm. Exponential Organizations is also the theme of his DBA, currently in progress.

For Hoepli Ed. he published "Digital Skills" (Derchi, F. and Xhaet, G. 2018) and the Italian market version of “Exponential Transformation" (Ismail, S. et al. 2021) as curator and author.
For Harvard Business Review Italy, in 2021 he published "Winning competitive challenges with Exponential Organizations”.

Since 2015 he is Business Coach of EASME, now EISMEA at the European Commission.
He strongly believes that creativity will save the world!

 

Publications

Derchi, F. (2021). “Storie di Trasformazione Esponenziale. I percorsi di P&G e Mylia, Adecco Group”. Derchi. Harvard Business Review Italia. October.
Derchi, F. (2021). “Le Organizzazioni Esponenziali. Ovvero il futuro del business mondiale”. Harvard Business Review Italia. July /August.
Derchi, F., Kocher, K. (2021). “Gli attributi nelle Organizzazioni Esponenziali. Ovvero il futuro del business mondiale”. Harvard Business Review Italia. July /August.
Capra, S., Derchi F., Fazio, V. (2021). “Alla ricerca del Sense of Purpose per un impatto sostenibile ed esponenziale”. Harvard Business Review Italia. July /August.
Derchi, F. (2021). “La Trasformazione Esponenziale che vi cambia l’azienda”. Harvard Business Review Italia. July /August.
Derchi, F. (2021). “F&B Trends: Virtual Kitchens And Digital Dining Concepts Are On The Rise”. HospitalityNet.
Derchi, F. (2020). “Getting branding right from the start”, Grow. Geneva Business School Magazine
Buratti, N., Derchi, F., Profumo, G. (2015). “The blurred boundary between empowered and working consumers: insights from the winner taco case”, Mercati e Competitività, 4:133-156, DOI:10.3280/MC2015-004007
Buratti, N., Derchi, F., Profumo, G. (2015). “Frustrated Consumers and the Power of the Web: how customers activism may turn into firms’ involvement of “empowered working consumers” In XII Convegno annuale della Società Italiana Marketing. ITA.
Buratti, N., Derchi, F., Profumo, G. (2014). “Consumer empowerment and product strategy. The Winner Taco Case” In XII Convegno annuale della Società Italiana Marketing. ITA.

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