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Olesya Tomyuk

Faculty & Research Fellow

Strategic Marketing, Consumer Behaviour, Digital Marketing

Information: Ph.D in Marketing, former Marketing Manager of Hyundai Motor Ukraine regional dealer, over 5 years teaching and 7 years research experience in public and private high education institutions. Around 30 publications since 2008, some of them were published in journals listed in Scopus, Index Copernicus, and other academic databases. In 2017 completed the “Marketing Management” course at IMD. Fluent in English, Ukrainian, Polish, Russian, confident in French.



Safarov, Andrey (2020). Motivational Factors of Russia's Generation Z (BBA thesis). Geneva Business School.

Tomyuk O., Yurynets O. (2014). Marketing strategy’s selection process optimization for automobile companies. An International Quarterly Journal “Econtechmod”, Vol.3 No. 2, 99-103.
Tomyuk O., Yurynets O. (2013) Criteria of automotive enterprises products analysis in the process of competitiveness strategic marketing providing. Businessinform Scientific Journal, 12'2013 (431), 155-159.
Tomyuk O., Yurynets O. (2014) Expediency substantiation of company’s product policy changes for ensuring the competitiveness of automobile enterprises products. Marketing and innovation management, №1, 52-63.
Tomyuk O., Yurynets O. (2014) Justification of Multilevel Marketing Strategy Structure of Automobile Enterprises. Scientific Journal "Economic Journal-XXI", 1-2(2)'2014, 48-52.
Tomyuk O. (2014) Determination of competitiveness price component of automotive enterprises products. Innovative Economics, 5'2014(54), 130 – 135.
Yurynets O., Tomyuk O., Dubodelova A. et al. (2014) Theoretical and applied principles of enterprise competitive strategy formation: monograph. Raster-7 Publishing House.
Tomyuk O. (2014) Sales planning of the regional dealer on the automobile market in Ukraine. In Chukhray N., Y. Petrovich, Modern tools and sectoral features of enterprise management in Ukraine: monograph. Lviv Polytechnic Publishing House. 260-275.
Tomyuk O. (2015) Analysis of the competitiveness determining methods of automotive producers products. Bulletin of the Kherson State University. Iss. 10, Part. 4, 90-94.
Marushchak* O. Yurynets O. (2013) Trends and prospects for the Ukrainian automobile industry development for the post-crisis period. Bulletin of the National University of Lviv Polytechnic "Problems of Economics and Management", 754, 99-105.
Tomyuk O. Yurynets O. (2013) Effective sales planning as a component of increasing the competitiveness of automotive products. Socio-economic problems of the modern period of Ukraine. Regional capital and efficiency of its use. Issue. 5 (103). 39-47.
Tomyuk O. Yurynets O. (2014) Multi-level marketing strategy for the providing of automobile enterprises competitiveness. Bulletin of the National University of Lviv Polytechnic "Problems of Economics and Management" №. 779. 149-155.
Tomyuk O. Yurynets O. (2013) Analysis of key factors correlation influence as a tool for forecasting of Ukrainian automotive industry. Proceedings of the Third International Conference “Problems of Formation and Implementation of Competition Policy. Lviv, September 19–20. 268-270.
Tomyuk O. Yurynets O. (2013) Determining the competitiveness qualitative component of the automotive enterprises products according to current market trends. Proceedings of the Third All-Ukrainian Scientific-Practical Conference “Personnel Management in the Management System of Organizations: Trends and Prospects for Development”. Lviv - Slavske, October 10 - 12. 200– 204.
Tomyuk O. Yurynets O. (2013) Optimizing the sales planning process of automotive companies. Proceedings of the 3rd International Academic Conference of Young Scientists "Economy and Management 2013" November 21-23, Lviv Polytechnic National University.
Tomyuk O. Yurynets O. (2014) Development of a multilevel marketing strategy of automotive enterprises. Proceedings of the International Scientific and Practical Conference "Economics: Realities of Time and Prospects". Odessa, February 20-21. Vol.1. 171-174.
Tomyuk O. Yurynets O. (2014) Optimization of the competitiveness determining process of automotive enterprises products. Proceedings of the Eleventh International Scientific and Practical Conference of Young Scientists "Economic and Social Development of Ukraine in the 21st Century: National Vision and Challenges of Globalization" Ternopil, March 13-14. Part 1. 207-209.
Tomyuk O. Yurynets O. (2014) Analysis of the automobile market structure influence on the enterprise marketing strategy formation. Proceedings of the 5th International Scientific and Practical Conference of Young Scientists and Students "Marketing Management of Competitiveness". Dnepropetrovsk, March 28. 314-315.
Tomyuk O. (2014) Planning marketing activities for regional car market dealers. Management of Economic Processes at the Macro and Micro Levels: Problems and Prospects: Materials International. Research Practice Young Scientists Online Conference, April 11-12, Lviv
Tomyuk O. (2014) Classification of marketing strategies according to the level of innovation potential of automotive enterprise. Proceedings of the 5th International Scientific and Practical Conference “Managing the Innovation Process in Ukraine: Establishing Interaction between Participants”. Lviv, May 22-23. 233-235.
Tomyuk O. (2014) Planning the marketing activity of a car dealer. Proceedings of the international scientific-practical conference "Reforming Ukraine's economy: efficient production, competitive regions, macroeconomic equilibrium". Kyiv, October 30-31. 28-30.
Tomyuk O. (2014) Peculiarities of the price component in the structure of automotive enterprises products competitiveness. Proceedings of the 10th International Scientific and Practical Conference "Marketing and Logistics in Management System". Lviv, November 6-8. 373- 375.
Tomyuk O. (2015) Determining the economic component of the car's competitiveness. Proceedings of the International Scientific and Practical Conference “Management of Economic Processes at Macro and Micro Levels: Problems and Prospects for Solution”. Lviv, April 11-12.
Tomyuk O. (2015) Foreign experience analysis of marketing competitiveness ensuring of the automotive industry products. Proceedings of the reports of the Third International Scientific and Practical Conference "Problems of formation and development of innovative infrastructure: European vector - new challenges and opportunities". Lviv, May 14-16.

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