Industry Insights – Joshua Fetzer

How strong and consistent brand tactics create market interest and foster customer loyalty among Millennials and Gen-Z consumers. A session to explore the process of creating a corporate identity, the power of visual look & feel, and the impact of smart storytelling.

Joshua Fetzer is an Art Director and Brand Strategist from Philadelphia, PA living and working in Barcelona, Spain. He specializes in crafting corporate identities and managing marketing strategies for Millennial and Gen-Z audiences. His years of experience in graphic design, illustration, UI/UX, and creative management have included a variety of sectors, most notably in travel and hospitality. His projects and client list include: the Smithsonian Magazine, The Baffler, Dean & Fender Guitars, The Atlantic, Philadelphia Magazine, Oktoberfest Munich, I Love Travel, Muuv.me, Olistic Health, Abroad Europe, and RocketROI.