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Research Repository

Faculty Publications

Refereed articles

Name Year
Ajour, S., Shields, R. and Brunet Vila, N. (2021). An Analysis on the NASDAQ’s Potential for Sustainable Investment Practices during the Financial Shock from COVID-19. Sustainability. 2021
Ajour, S. and Fleming, M. (2021). Measuring the Impact of Individual Twitter Accounts on the S&P 500 and Investment Strategies. Journal of Advanced Research in Dynamical and Control Systems, 12(1), 459-484. 2021
Ajour, S., Coni, F. and Gheshmi, R. (2021). The Impact of the Negative Deposit Facility Rate on the Banking System. International Journal of Criminology and Sociology, 9, 2687-2696.  2021
Neto, D. (2018). What to do when effective exchange rates cannot be calculated for developing economies? PANIC?. Finance Research Letters. 2019
De Melo, J., & Cornielle A. (2016). Quelques défis de l’Afrique Sub-saharienne face au changement climatique. Liaison Energie Francophonie, 104, pp 68-73. 2016
De Melo, J. (2015). Bananas, the GATT, the WTO and US and EU domestic politics. Journal of Economic Studies, 42(3), 377-399.
2015

Opinion Articles

Name Year
Masters, V. (2021). 20 ways to create more diverse conferences. BCN Metropolitan Magazine.
2021
Burgess, C. (2021). Aspiring Women Leaders Can Build a Powerful Network. BCN Metropolitan.
2021
Wong, A. G., and Manley, E. M. (2021). Entrepreneurship Is Stacked Against Women and BIPOCs. BCN Metropolitan.
2021
Gavrilova, D. (2021). The Age of Cooperation – women leaders reshaping the world in the face of a pandemic. Spain In English. 2021
López Hernán, Y. (2020). Papel clave de la mujer durante la Covid. Vanguardia online. 2020
Jacquet, G.-E. (2019). Afghanistan: the current negotiations between the US and the Taliban hold limited prospects. United World International. 2019
Jacquet, G.-E. (2019). France, Turkey and Syria: NATO is facing a new internal crisis and a loss of influenc. United World International. 2019
De Melo, J. (2019). Africa’s continental free trade area: progress and challenges. LSE blogs. 2019
De Melo, J. (2018). Supporting Low-carbon urbanization in Sub-Saharan Africa 2018
De Melo, J. (2018). Improving Market Access for Jordanian Exports to the US 2018

Conference Proceedings

Name Year
Nabil, T., & Khan, N. (2019). Management Role in Promoting Individual Readiness for Change. International Conference on Management and Information Systems. 2019
Neto, D. (2018). Tracking fiscal discipline. Looking for a PIIGS on the wing. United Nations Conference on Trade and Development, Palais des Nations, Geneva, Switzerland. 2018
Derchi, F., Buratti, N., & Giorgia, P. (2015). Frustrated Consumers and the Power of the Web: How customers activism may turn into firms’ involvement of “empowered working consumers”. Convegno Annuale della Società Italiana di Marketing (SIM) "Il marketing al servizio delle città. Beni culturali e rivitalizzazione urbana" 2015

Book Chapters

Name Year
De Melo, J., & Shepherd, B. (2018). The Economics of Non-Tariff Measures: A Primer. In Non-Tariff Measures: Economic Assessment and Policy Options for Development. 2018
De Melo, J., & Nicita, A. (2017). Non-Tariff Measures: Scope and Overview. In Non-Tariff Measures: Economic Assessment and Policy Options for Development. 2017
De Melo, J., & Nicita, A. (2017). Non-Tariff Measures: Data and Quantitative Tools of Analysis. In Non-Tariff Measures: Economic Assessment and Policy Options for Development. 2017
De Melo, J., Barrett, S. & Carraro, C. (2015). Vers une Politique du Climat réaliste et Efficace. Ferdi. 2015

Books

Name Year
   
Derchi, F. & Xhaët, G. (2018). Digital skills. Capire, sviluppare e gestire le competenze digitali Copertina flessibile. 2019
   

Student Theses

Bachelor's

Name Semester
Safarov, Andrey (2020). Motivational Factors of Russia's Generation Z (BBA thesis). Geneva Business School. Spring 2020
Alejandra Garcia, Mirza (2020). Dutch Primary Care Partial Digitalization (BBA thesis). Geneva Business School. Spring 2020
Engberg, Amanda (2020). Artificial Intelligence contribution to sustainability in the food industry of Barcelona (BBA thesis). Geneva Business School. Spring 2020
Polomoshnov, Nikita (2020). Industry 4.0, impact on Physical Internet in the scope of trucks transportation (BBA thesis). Geneva Business School. Spring 2020
Korotajevaite, Sofija (2020). Brand Community Management and its role in modern business. A study of online video game communities and their effects on brand engagement and performance (BBA thesis). Geneva Business School. Spring 2020
Akullo, Martha (2020). Pearl Academy (BBA thesis). Geneva Business School. Spring 2020
Nadell, Amanda (2020). The application of feminist management in the nuclear weapon discourse using Scandinavian, particularly Sweden as an example (BBA thesis). Geneva Business School. Spring 2020
Bordogna, Nicola (2020). Understanding consumer behaviour in the Spanish fitness industry (BBA thesis). Geneva Business School. Spring 2020
Bjork, Nathalie (2020). How consumers behaviours are affected by digital influencers and digital marketing strategies - An analysis of Cristiano Ronaldo (BBA thesis). Geneva Business School. Spring 2020
Orelli, Claudio (2020). “How did the introduction of the Video Assistant Referee (VAR) modify the game and how could the new challenge concept be implemented in the Serie A league?” (BBA thesis). Geneva Business School. Spring 2020
Mazharov, Maxim (2020). How streaming platforms affect popularity of songs? (BBA thesis). Geneva Business School. Spring 2020
Kruglyakova, Lolita (2020). The impact of social media on the marketing strategy of business schools: a comparative analysis between Geneva Business School and EU Business School (BBA thesis). Geneva Business School. Spring 2020
Michetti, Marie-Alix (2020). The issue of workplace bullying (BBA thesis). Geneva Business School. Spring 2020
Karrbrink, Fabian (2020). Succeed in the daunting market of ecommerce with KPI´s based balanced scorecard (BBA thesis). Geneva Business School. Fall 2020
Salame, Mohamed (2020). Exploring the Effects of Forced Telework in Lebanon during the COVID-19 Pandemic (BBA thesis). Geneva Business School.  Fall 2020
Wang, Wendy (2020). Sustainable Coffee Shop (BBA thesis). Geneva Business School.  Fall 2020
Whitford, Tiara (2020). How effective has organisations that campaign against domestic/sexual violence in Indonesia been successful/ unsuccessful in a marketing perspective (BBA thesis). Geneva Business School.  Fall 2020
Kalenov, Aleks (2020). How to sell a job to Generation Z (BBA thesis). Geneva Business School.  Fall 2020
Enkhjin, Chinguun (2020). Impact of COVID-19 on retail traders (BBA thesis). Geneva Business School.  Fall 2020
Roig, Marc (2020). Can Motorsport Act as a Catalyst in the Car Industry's Green Transition? (MBA thesis). Geneva Business School.  Fall 2020
Salazar, Eduardo (2020). Lithium and its role in the new energy transition. Geneva Business School.  Fall 2020

Master's

Name Semester
Fleming, Michelle (2020). Measuring the Impact of Individual Twitter Accounts on the S&P 500 and Investment Strategies (MBA thesis). Geneva Business School. Spring 2020
Azokly, Nimrod (2020). COVID-19 Bonds: A Financial aid to a Medical Crisis (MBA thesis). Geneva Business School. Spring 2020
Gulyamova, Ziyoda (2020). Green financing as a mechanism for financial support of investment activities in order to ensure balanced and sustainable growth: opportunity for Russia (MBA thesis). Geneva Business School. Spring 2020
Lele, Yash (2020). Improving fan engagement in european football using the tactics applied in other sports leagues (MBA thesis). Geneva Business School. Spring 2020
Lim, Huan Ming (2020). The Implications of Financial Literacy on Household Financial Health and Retirement Outcomes (MBA thesis). Geneva Business School. Spring 2020
Jie, Ma (2020). Will the behavioral strategy used by TikTok become a worldwide success? - Research based on Chinese users (MBA thesis). Geneva Business School. Spring 2020
Bassiuny, Samer Mostafa (2020). Sustainable tourism in egypt: opportunities and challenges (MBA thesis). Geneva Business School. Spring 2020
Guillaume, Dinis (2020). how behavioural finance impacts individual investors decisions and strategies (MBA thesis). Geneva Business School. Spring 2020
Yahya, Taha (2020). Have social media tilted the power towards consumer? Truth or myths (MBA thesis). Geneva Business School. Spring 2020
Kamandlou, Mehrdad (2020). Sustainability in the maritime industry, challenges and solutions (MBA thesis). Geneva Business School. Fall 2020
Bae, Ryoseon (2020). What Are the Future Prospects for Japanese-North Korean Relations (MBA thesis). Geneva Business School. Fall 2020
Borikar, Abhishek (2020). "MAYA" An Online Platform for live streaming and gaming in India (MBA thesis). Geneva Business School. Fall 2020
Vasilevich, Aleksandr (2020). Reflective case-study of Power2go startup with detailed analysis of failure factors to help other entrepreneurs create successful startups in the Sharing Economy sector (MBA thesis). Geneva Business School. Fall 2020
Sawant, Yash (2020). Development of Indian football - Club partnership and fan engagement (MBA thesis). Geneva Business School. Fall 2020
Midtbo, Ola (2020). What role does employment play in collaboration between Sports Management academia and the sports industry? (BBA thesis). Geneva Business School. Fall 2020
Arya, Rajani (2020). Annapurna: A food service availability in the housing complexes in India (MBA thesis). Geneva Business School. Fall 2020
Gomez, Alondra (2020). Gamification Techniques Implemented to Increase Engagement and Donations in the nonProfit sector in Los Angeles to Counteract the Negative Effects of the Global Pandemic, Covid-19 (MBA thesis). Geneva Business School.
Fall 2020
Deng, Nyakomi Oyay (2020). Harmony Kids FM-A community based radio station empowering 7 to 11 year old refugee children in Uganda to attain self-mastery (MBA thesis). Geneva Business School. Fall 2020
Visram, Nitin (2020). Social Implication of Malaria and its Relationship with Poverty in Tanzania (MBA thesis). Geneva Business School.
Fall 2020
Hagstrom, Haydn (2020). A Chinese Case Study: An insight to our changing world (MBA thesis). Geneva Business School.
Fall 2020
Topalova, Natalia (2020). The impact of marketing through Instagram Influencers consumer behavior in the fashion industry: comparison of Millennials and Generation Z in Russia (MBA thesis). Geneva Business School.
Fall 2020
Hoang, Phuc (2020). Interdisciplinary Application: Motivational Education Model in a Post-COVID World of Digitalization (MBA thesis). Geneva Business School.
Fall 2020
Tempel, Sophia (2020). The Impact of Credit Risk Management and Basel III Accord: An Evaluation on Challenges of Trade Finance (MBA thesis). Geneva Business School.
Fall 2020

Doctorate

Name Semester
Blanco, Salvador (2019). CoCos in Europe: regulatory background, valuation and investment (DBA thesis). Geneva Business School.
2019
Aboufatima, Asmaa (2019). Herd behavior in the U.S. and Spanish Markets (DBA thesis). Geneva Business School. 2019

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