Programs
Digital Marketing
Specialization
Intake
February
September
Campus
Geneva
Barcelona
Duration
1.5 years / 3 semesters
Language
100% in English
The Master of International Management with a specialization in Digital Marketing is for students who want to look at what marketing means in the modern age, and meet the pioneers who have paved the way before them. Students will master the techniques, tools, and strategies to become leaders in their field. Upon graduation, students will:
- Be able to effectively publish and manage content for business growth
- Acquire expertise in using Google analytics and various data analysis software
- Gain familiarity with online legalities and rights management.
- Become an expert in designing and implementing online marketing campaigns
Degree Awarded
Master of International Management with a specialization in Digital Marketing.
Career Options
- Digital Marketing Specialist
- Social Media Strategist/Manager
- E-Commerce Manager
- Digital Marketing Director
Study Plan Digital Marketing
Download Study PlanSemester 1
Academic Credit
Core Courses
44 ECTS
Consultancy Project
4 ECTS
Business Simulation
Participation in a practical and competitive business simulation.
4 ECTS
Sector Courses 20 ECTS
20 ECTS
Business Project
An industry report, problem-solving case study, or a business plan.
18ECTS
TOTAL
90 ECTS
Semester 2
Semester 3
Sector Specialization Courses
