Programs

Digital Marketing

Specialization

Intake

February September

Campus

Geneva Barcelona Madrid

Duration

1.5 years / 3 semesters

Language

100% in English

The Master of International Management with a specialization in Digital Marketing is for students who want to look at what marketing means in the modern age, and meet the pioneers who have paved the way before them. Students will master the techniques, tools, and strategies to become leaders in their field. Upon graduation, students will:

 

  • Be able to effectively publish and manage content for business growth
  • Acquire expertise in using Google analytics and various data analysis software
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns

 

Degree Awarded
Master of International Management with a specialization in Digital Marketing.

 



 

Career Options

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director
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Study Plan Digital Marketing

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Semester 1

Academic Credit

Core Courses
18 ECTS
Leadership Development Weeks
24 ECTS
Specialization courses
18 ECTS
Final Project
The final project can be an academic research thesis, a business plan, or a management report.
36 ECTS
TOTAL
90 ECTS

Semester 2

Academic Credit

Core Courses
18 ECTS
Leadership Development Weeks
24 ECTS
Specialization courses
18 ECTS
Final Project
The final project can be an academic research thesis, a business plan, or a management report.
36 ECTS
TOTAL
90 ECTS

Semester 3

Academic Credit

Core Courses
18 ECTS
Leadership Development Weeks
24 ECTS
Specialization courses
18 ECTS
Final Project
The final project can be an academic research thesis, a business plan, or a management report.
36 ECTS
TOTAL
90 ECTS

Specialization Courses

Academic Credit

Core Courses
18 ECTS
Leadership Development Weeks
24 ECTS
Specialization courses
18 ECTS
Final Project
The final project can be an academic research thesis, a business plan, or a management report.
36 ECTS
TOTAL
90 ECTS

Master's Specializations

  • International Management
  • International Relations
  • International Finance
  • Digital Marketing
  • Sports Management
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