Master of International Management
With a specialization in Digital Marketing

The Master of International Management with a specialization in Digital Marketing is for students who want to look at what marketing means in the modern age, and meet the pioneers who have paved the way before them. Students will master the techniques, tools, and strategies to become leaders in their field. Upon graduation, students will:

  • Be able to effectively publish and manage content for business growth
  • Acquire expertise in using Google analytics and various data analysis software
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns

Master of International Management Brochure

Master of International Management Brochure

    • Duration: 1.5 years / 3 semesters
    • Evening Learning: Yes
    • Credits: 90 ECTS
    • Language: English
    • Intakes: February and September
    • Degree Awarded: Master of International Management with a specialization in Digital Marketing
    • Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva and Barcelona campuses. Furthermore, we offer a study abroad option to international students who wish to study on one of our campuses for a semester
    • Internships: We offer support and guidance for internships and business ventures as part of our mission to prepare students for the world of work
    • Locations: Geneva Campus and Barcelona Campus

The master’s program requires the successful completion of 90 ECTS credits. The program format consists of unique business, management, and finance courses that will extend and deepen your understanding of and experience in business along with courses that specialize in digital marketing and a final project. 

The breakdown of the program is as follows: 11 core courses (44 ECTS); a consultancy project (4 ECTS); participation in a practical and competitive business simulation (4 ECTS); 5 courses in your chosen area of digital marketing (20 ECTS); and a business project which can be an industry report, a problem-solving case, or a business plan (18 ECTS).

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Master of International Management

Study Plan

Study at Geneva Business School
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