Master of Business Administration
Major in Digital Marketing

The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. You will be capable of actively working to develop marketing strategies and learn effective business planning for digital marketing. In addition to becoming experts in leveraging social media for business growth.

  • Be able to effectively publish and manage content for business growth.
  • Acquire expertise in using Google analytics and various data analysis software.
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns.

MBA in Digital Marketing Brochure

  • Duration: 18 months
  • Evening Learning: Yes
  • Credits: 90 ECTS
  • Language: English
  • Intakes: February and September
  • Degree Awarded: Master of Business Administration with a Major in Digital Marketing
  • Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva, Barcelona and Madrid* campuses
  • Internships: We provide the access to internship opportunities in national and international companies and organizations 
  • Locations: Geneva CampusBarcelona Campus and Madrid* Campus 

*Only available from September 2019 intake

The master’s program requires the successful completion of 90 ECTS credits. The program format consists of (i) unique business and finance courses, (ii) major-specific orientation weeks and (iii) a final project. The breakdown of the credits is as follows: 9 core courses (36 ECTS), 5 elective courses (20 ECTS), 4 orientation weeks (16 ECTS) and the final project (18 ECTS). Below are examples of the major-specific courses that students will pursue during their orientation weeks:

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director
Orientation Subjects

  • Managing Innovation in the Digital Marketing Sector
  • Persuasion & Customer Decision Making
  • Boosting Revenues Using Social Media
  • Digital Analytics
  • Managing Innovation in the Digital Marketing Sector
  • Persuasion & Customer Decision Making
  • Boosting Revenues Using Social Media
  • Digital Analytics
How does the program work?
Our Modular System
The MBA program consists of 14 modules each lasting 3 weeks. This system allows for complete immersion in the subject area. Every 2 or 3 modules, there will be an Orientation Week which will focus on your Digital Marketing major. During the OW, you will be able to present your final project to your tutors and get feedback and guidance towards its completion.
How does the program work?
Our Modular System
The MBA program consists of 14 modules each lasting 3 weeks. This system allows for complete immersion in the subject area. Every 2 or 3 modules, there will be an Orientation Week which will focus on your Digital Marketing major. During the OW, you will be able to present your final project to your tutors and get feedback and guidance towards its completion.

SEMESTER 1

Semester 1 MBA

SEMESTER 2

Semester 2 MBA

SEMESTER 3

Semester 3 MBA

What our students say
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