Master of Business Administration
With a specialization in Digital Marketing
The Master of Business Administration (MBA) with a specialization in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. You will be capable of actively working to develop marketing strategies and learn effective business planning for digital marketing. In addition to becoming experts in leveraging social media for business growth. Through this course, you will:
- Be able to effectively publish and manage content for business growth.
- Acquire expertise in using Google analytics and various data analysis software.
- Gain familiarity with online legalities and rights management.
- Become an expert in designing and implementing online marketing campaigns.
MBA in Digital Marketing Brochure
- Duration: 1.5 years / 3 semesters
- Evening Learning: Yes
- Credits: 90 ECTS
- Language: English
- Intakes: February and September
- Degree Awarded: Master of Business Administration with a specialization in Digital Marketing
Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva and Barcelona campuses. Furthermore, we offer a study abroad option to international students who wish to study on one of our campuses for a semester
Internships: We offer support and guidance for internships and business ventures as part of our mission to prepare students for the world of work
- Locations: Geneva Campus and Barcelona Campus
The MBA program is for experienced professionals and requires the successful completion of 90 ECTS credits. The program format consists of unique business, management and finance courses that will challenge your assumptions about how business works in the 21st century. It will give you the chance to develop new perspectives and skills, and use new tools to meet those challenges. In addition, you will take courses that specialize in digital marketing, and a final project.
The breakdown of the program is as follows: 14 core courses (56 ECTS); and 4 courses in your chosen area of digital marketing (16 ECTS); and business project specific to your major which can be an industry report, a problem-solving case, or a business plan (18 ECTS).
- Digital Marketing Specialist
- Social Media Strategist/Manager
- E-Commerce Manager
- Digital Marketing Director
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