GBS News




Last year, Geneva Business School was very happy to share with its members and followers the heartwarming story of one of its students, Emmanuel Sesay, and how he used sports to bring awareness and relief to a tragic situation in his home country of Sierra Leone.

Sierra Leone has suffered many hardships in the recent past, having been severely affected by the Ebola virus outbreak between 2014 and 2016, only to experience devastating mudslides barely a year later in August of 2017. For a country recovering from such difficult times, it is important to be able to rally around community, hope, and support from the outside world.

This is where Emmanuel came in. Initially armed with not much more than a great idea, compassion and determination, Emmanuel, who is majoring in Sports Management, set off to organize a football tournament for the children of Sierra Leone, with the goal of bringing love, joy, and togetherness back to kids and their families who had been through so much.

Emmanuel began spreading the news, involving people, asking questions. Then, a fruitful encounter with a GBS professor, Nicola Jackman, really set the wheels in motion. Nicola generously offered to help personally, but also reached out to GBS – and its Global Campus Director Carlos Moreno – to see how the school could contribute to Emmanuel’s project. Donation boxes were placed throughout the school, football jerseys were offered, and awareness was created. The first edition of the football tournament was a success.


This year, GBS was excited to hear that Emmanuel is back at it!

With a new location and a new mission, Emmanuel’s football tournament for the youth of Sierra Leone is returning, and Geneva Business School is proud to be an official sponsor! Where last year’s edition was primarily to bring joy and lift spirits, this year’s edition, the Non-Violence Football Tournament, as its name suggests, has an added educative mission.



From December 24th to the 30th, Emmanuel will bring the holiday spirit to his home country for a week of football, music, dance, festivities, and most importantly, an educative workshop meant to teach young children about the virtues and powers of adopting and implementing nonviolent philosophies and strategies within the communities.

GBS is proud to offer more than 200 football jerseys for Emmanuel to donate to the children participating in the tournament. In addition, we will continue to set up donation boxes across our campuses.

Most importantly, we invite you to visit and share Emmanuel’s Gofundme campaign and, keeping with the holiday spirit, donate what you can. Even the smallest donation can ensure that the children receive adequate educative material, sports equipment, and generally, will allow Emmanuel to keep planning this wonderful tournament for years to come. You can also visit the Facebook page of Emmanuel’s non-profit organization, USports Generation.

Congratulations Emmanuel! You are making the entire GBS community very proud and it is an honor to partner up with you for the benefit of this thoughtful initiative for children of Sierra Leone. We wish you all the success in the world for this year’s edition and hope this becomes a long-lived tradition!