Research Faculty

At GBS we only work with the very best people, those who have been successful in their business careers and have the right academic qualifications in order to focus on our research priorities and support students engaged in final thesis work.

Dr. Mariana Alba

Marketing & Communications

PhD in Communication Sciences, as well as a BA in Advertising and Public Relations and a Diploma in Advanced Studies in Corporate Social Responsibility and Sustainability. Mariana also worked for 17 years in the aviation industry, including stints with Aerolineas Argentinas and IATA – the International Air Transportation Association.

Selected recent publications:

  • Alba, M. et al. (2016). Libro Blanco sobre Gestión de Oficinas de Transparencia. Procedimientos y casos de estudio para universidades públicas. (A white paper on corporate governance. Procedures and case studies for Public Universities). Valencia, January 2016; ISBN: 9788473514668.
  • Alba, M. (2012). The country brand. The intangible asset and its legal protection, Derecom, 8.