At GBS we only work with the very best people, those who have been successful in their business careers and have the right academic qualifications in order to focus on our research priorities and support students engaged in final thesis work.
Professor of Digital Marketing at Geneva Business School, entrepreneur, European Commission business coach, founder of THIS IS D, a business consultancy focused on enabling client’s potential for 21st-century challenges. His research is focused on marketing and leadership in the digital age.
- “Digital Skills”. Derchi, Xhaet. Edizioni Hoepli, 2018
- “The Blurred Boundary between Empowered and Working Consumers: Insights from the Winner Taco Case”. Buratti, Derchi, Profumo Mercati & Competitività. Franco Angeli
- “Frustrated Consumers and the Power of the Web: how customers activism may turn into firms’ involvement of “empowered working consumers
””. Buratti, Derchi, Profumo. Società Italiana Marketing, SIM 2015
- “Consumer empowerment and product strategy. The Winner Taco Case”. Buratti, Derchi, Profumo. Società Italiana Marketing, SIM 2014