Ninety minutes, twenty two players, one referee, whoever scores most wins – football couldn’t be simpler, right? At the World Football Summit, our Sports Management students got a unique look into how the world’s biggest sport works, from television rights and apps to video games, event management and much, much more.

Speakers including “O Fenômeno”, Ronaldo Nazário, Chief Digital Transformation & Innovation Officer at FIFA, Luis Vicente, and CEO of Atlético de Madrid, Miguel Angel Gil, took to the stage to share the breakthroughs they have made and the challenges still to face in the industry.

Furthermore, there were all kinds of stands where companies linked to the football sector could put their latest innovations on display. Virtual Soccer Zone, a collaboration between Orwell VR and HTC, placed our students inside the stadium as they headed, kicked, or saved shots, with the high scores placed on a screen for all to see. While competition was fierce, at least one of our students, Yash Lele, enjoyed some time at the number one spot.

A Unique Experience for our Sports Management students

Throughout the World Football Summit, Geneva Business School students learned about the sector’s huge role behind the world’s greatest events and institutions. One of the top speakers on Tuesday, September 24 was Javier Tebas, President of La Liga. He lifted the veil on the tireless data work that supports one of the world’s most popular leagues. 

Wednesday, September 25 saw more top speakers hit the stage to reveal the secrets behind their success. A highlight for Geneva Business School’s two resident Liverpool fans, Ola Midtbo and Martin Hardy, was CEO of Liverpool FC Peter Moore. The British/American business executive is now best known for overseeing the rise and rise of last year’s Champions League winners. But Moore has held C-level positions in sports video games companies, including Microsoft’s Xbox and Xbox 360, Electronic Arts’ EA Sports division, and later Electronic Arts as a whole.

The World Football Summit – Networking Par Excellence

Both mornings of the two-day event began with a networking coffee event where our students could network with key figures from all areas of the football industry. This was made easy due to the World Football Summit’s app, which worked as a professional networking tool between attendees. It allowed you to search for other attendees at the event, send them a message, and swap contact details with contactless technology. 

As Sports Management Professor Hendrickx succinctly put it:

These guys are investing in their future.

The countdown to next year’s summit begins now!

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