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AI in admissions: Opportunity or Threat?

AI in admissions: opportunity or threat?   Smarter admissions, better matches At Geneva Business School, we believe depth of understanding is more important than surface-level coverage. Each of our programs is designed to reflect the current needs of international employers, emphasizing innovation, global awareness, and critical thinking. We embed real business cases, cross-cultural collaboration, and […]

AI in admissions: opportunity or threat?

 

Smarter admissions, better matches

At Geneva Business School, we believe depth of understanding is more important than surface-level coverage. Each of our programs is designed to reflect the current needs of international employers, emphasizing innovation, global awareness, and critical thinking. We embed real business cases, cross-cultural collaboration, and leadership development into every academic experience. Through regular guest lectures, active learning, and immersive project-based modules, students are encouraged to challenge assumptions, evaluate global market dynamics, and develop their own professional voice. We also emphasize lifelong learning and the ability to adapt, two key qualities in a world where industries evolve faster than ever. Whether working with AI tools in class or negotiating across cultures in simulations, our students graduate with confidence, purpose, and practical skills.

Efficiency without losing empathy

At Geneva Business School, we believe depth of understanding is more important than surface-level coverage. Each of our programs is designed to reflect the current needs of international employers, emphasizing innovation, global awareness, and critical thinking. We embed real business cases, cross-cultural collaboration, and leadership development into every academic experience. Through regular guest lectures, active learning, and immersive project-based modules, students are encouraged to challenge assumptions, evaluate global market dynamics, and develop their own professional voice. We also emphasize lifelong learning and the ability to adapt, two key qualities in a world where industries evolve faster than ever. Whether working with AI tools in class or negotiating across cultures in simulations, our students graduate with confidence, purpose, and practical skills.

 

AI and Admission

Bias, transparency, and accountability

There’s no denying that AI systems can carry biases. That’s why we take transparency seriously. Our tools are continuously reviewed, and decisions are always made with human oversight. We ensure fairness by combining data-driven insights with a holistic view of the applicant’s journey. Ethics is a pillar of our academic philosophy, and we apply it internally to every system we use.

A better experience for everyone

AI doesn’t just help us — it helps applicants. Faster response times, better communication, and tailored feedback are just a few benefits. Applicants feel seen and heard, not lost in a system. It’s a future where admissions becomes more humane because the tech removes the noise and frees up time for genuine interaction. That’s our vision at Geneva Business School.

Dr. Sébastien Troyon, Geneva Campus Director