Industry Insights – Carolina Jaramillo

Carolina is going to talk about sports sponsorship and celebrities in the current digital era, content, sports tech, and social platforms in a post-COVID-19 environment, and how to develop a business in sports in the current new reality.

Carolina is a social communicator and journalist with experience and emphasis in content, commercial, and marketing strategies in media agencies, companies, and as an external consultant. Skills in understanding market tendencies and generating alternative content and communication strategies in different media (online and offline). She has a background in marketing planning and sponsorship management with national and international institutions. She is also an entrepreneur with experience working with digital platforms, media production and content, eSports, apps, digital solutions, and events. Her journalistic experience ranges widely as a contributor for various formats of media working with content, social media, editorial, journalism. Carolina is known to be goal-oriented with strong teamwork and leadership skills. A Colombian and German citizen, her work has taken her to the USA and Spain.