Industry Insights – Robert Strøm Owusu

Robert Strøm Owusu will discuss Brands, Branding, and Identity in the first Industry Insights for Fall 2021. He will define what a brand is, the magic of added value, and look at why brands are important to consumers. His topics will include storytelling, relevance & engagement, branding in startups & business development, branding & identity tools, brand & identity hierarchy, how to manage working with agencies, and tips for growing your brand.

ROBERT STRØM OWUSU: Creative Direction: Brand Consulting: Identity Design: Entrepreneurial Sparring

Robert is a creative director with a robust creative drive, in-depth understanding of identity, branding, and consumer trends, and an entrepreneurial approach. Over the years, he has helped clients to activate their most marketable assets to develop creative and meaningful communication. He is experienced in composing design briefs by accurately identifying project challenges and enjoys developing and presenting solutions based on sector/market trend analyses and insights. Robert comes from an international background and would describe himself as curious, result-driven and collaborative, and accustomed to taking on design and communication challenges across a wide range of sectors.