Entrepreneurs Live Session – Magnus Jern

Understand the problem and start working on the solution. Start super agile and test everything but once you get traction focus, focus, focus. Always implement user testing everywhere throughout the development of any product or service – no excuses. Find a great business partner – my most successful businesses have always been with cofounders. Hiring salespeople is HARD – I failed with at least 9 out of 10 people. What can we learn from this?

Magnus is a computer engineer and founder/co-founder of seven companies, including four successful exits. A pioneer and thought leader when it comes to mobile apps, clean water technology, innovation, and human-centric design. He is currently involved in the mission of TAPP Water to reduce human impact on the planet by providing clean tasty tap water to everyone in affordable and sustainable ways. His previous startup Golden Gekko became the leading mobile app developer in the world within 5 years. Meanwhile, Magnus continues to drive the mobile transformation journey at DMI (new owner) combining human-centric design with modern IT.