Industry Insights: 11 March 2020

The first Industry Insights (formerly GBS Sessions) of 2020 on our Barcelona campus will feature Xavi Bové and Andre Vanyi-Robin.

Xavi will kick off the event at 14:30, before a networking break from 15:30 to 16:00. Both speakers will mingle during the pause, giving students the opportunity to ask any questions and to get to know each other. After the break, Andre’s one-hour conference will round up an afternoon of cutting-edge insights and learning.

Date & Time: 11 March 14:30 – 15:30

Where: Geneva Business School Barcelona campus, Auditorium

Topic: Women’s Football Marketing – Empowering Women in Sport

In recent years, women’s football has experienced significant growth on and off the field, providing unique opportunities for fans, brands, media, and professionals looking to step into the sports industry. Industry Insights will aim to deliver a global understanding of the state of the women’s game from a business and marketing perspective, as well as sharing personal lessons and experiences regarding sports marketing and picking one’s self to make a positive impact.

In the pursuit of creating meaningful brands in sports, Xavi Bové started his journey developing the marketing and commercial area at the football club Nàstic de Tarragona and, later on, he led the oldest rally in Spain, Rally Costa Brava, to sign its first-ever title sponsor.

Following a global equality movement emerging to empower women in sport, Xavi decided to be an active part of it as a Sports Marketing Consultant. He was part of the UEFA Marketing Team at UEFA Women’s EURO 2017 and has worked with the Portland Thorns player and all-time top scorer for Costa Rica ‘Rocky’ Rodriguez, having increased her engagement by 80% and ranked her among the Top 10 New Balance Athletes with brand exposure. Xavi also collaborates with the event Fútbol Para La Igualdad (Football For Equality), where more than 900 kids have participated. For the UEFA Euro 2020, he has been appointed LOS Venue Marketing Services Manager in San Mamés, Bilbao.

As an author, Xavi Bové has written over 250 articles and 7 ebooks about women’s football marketing on his blog. Furthermore, he has also collaborated with top industry media outlets as Eurosport and Mundo Deportivo, covering the FIFA Women’s World Cup 2019 for the latter.