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Unlocking Success: Inside the Minds of Sports Management Leaders

Join us for an exclusive webinar and discover the key principles that can help any leader cultivate a winning team.

Geneva Business School, in collaboration with our esteemed faculty member, Franck Persyn, invites you to this insightful event where we will uncover valuable insights that highlight the profound impact of a leader’s actions and words on their organization.

Through extensive research and firsthand observations, Prof. Franck Persyn has identified key lessons from the sports industry that can be applied by leaders in any domain to cultivate a winning team. The webinar will feature a compelling case study, showcasing the strategies and practices employed by successful sports management leaders.

Event Schedule

13:00 – 13:10
Introduction about Geneva Business School

13:10 – 13:45
Webinar lecture with Frank Persyn

13:45 – 14:00
Q&A Session

The session will begin with a brief presentation, providing a glimpse into the outstanding academic programs offered at Geneva Business School.

We encourage you to take advantage of this unique opportunity to learn from the best minds in sports management and gain insights that can propel your leadership skills to new heights.

Faculty Introduction

Frank Persyn is a highly experienced professional in sports marketing and strategic management. With a background in tax law and consulting, he founded Team Persyn Sports Consulting in 2015. Frank has an impressive track record in global branding, business development, and agency leadership, working with top sports brands and establishing long-term client partnerships. He has been teaching students at Geneva Business School since 2017 on subjects such as Entrepreneurship, Sports Business Strategy, Sports Marketing, Fan Engagement and Sports Sponsoring.

We look forward to welcoming you to this exciting event.

The Geneva Business School Team

Unlocking Success: Inside the Minds of
Sports Management Leaders

Tuesday, 20th June 2023 13:00-14:00 (UTC+1)

Don’t miss out on this chance to unlock the secrets of success in sports management and beyond. Register now to secure your spot and mark your calendars for an enriching webinar experience.