DBA Thesis check ins – November 2021
A DBA candidate’s annual review for our Research community
In November 2021, Hector presented his research to date which aims to formulate guidelines and recommendations for startup founders to highlight how to identify the best language to utilize among multilingual speakers in order to maximize success in their entrepreneurial endeavors.
Hector’s thesis topic:
The Foreign Language Effect and its possible correlation with Startup Success.
We have the goal to explore the impact of the cognitive phenomenon known as the foreign language effect – a change in the way in which humans face and solve certain problems depending on whether they are faced in a first or a second language – in the decision-making in the context of startup companies, as well as the possible application of the results of this study to improve the decision-making for startup founders in the future.
With this study, we intend to help entrepreneurs with making the decision of which language they will primarily use in order to make decisions with the objective of maximizing their chances of success.